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Vintage Taxco Sterling Silver Jewelry

March 6, 2010

3 Faces Of Taxco Sterling Silver


Vintage Cecilia of Taxco Carved Obsidian Brooch $140.00	Old Mexico Silver “Taxco” Face Pin $225.00	Vintage Taxco Brooch with Carved Tigers Eye Head $175.00

Vintage Taxco Sterling Silver Jewelry, is Visually Stunning, Unique in Form and Function, and Exciting to Shop for…

Valetta and I once went to Mexico to Buy Vintage Taxco Jewelry

After 2 weeks of diligent searching, of criss-crossing most of Guadalajara, of trudging up and down the cobble stone streets of San Miguel, we determined that when it comes to Vintage Taxco Sterling Silver Jewelry, there is just not much of it left in Mexico. At least not in the cities we looked in.

I have found more Taxco Jewelry at your average Mid-City flea market in one afternoon of shopping than I ever found in Mexico in two weeks of shopping.

Flea Markets, Antique Stores and Estate Sales Are The Best Place To Look

Gerardo Lopez Taxco Exotic Bird Pin – Brooch $175.00

I won’t bore you with the re-telling of the history of Taxco Silver…many better informed than I have already done so. Let’s just say that the Taxco Region of Mexico was at one time the biggest producer of silver in the world, we’re talking about an almost endless supply of it; a river of molten silver, cascading down through its mountains to the sea ports of many a hungry for silver nation. In other words most of the silver mined in Taxco, made it’s way as raw material, to other places in the world.

And if it weren’t for guys like William Spratling than it’s pretty darn certain that almost none of it would have been used to create jewelry.

Taxco Jewelry Designs Reflect Aztec and Mayan Culture Iconography’s

Hand Made Taxco Sterling Bracelet $175.00

That Taxco Silver Jewelry is so beautiful, and how it became a unique style, is owed to the use of Aztec and Mayan images lifted directly from the surfaces of temples, pottery shards, and gold artifacts. In the 1940’s when this style of jewelry was making its way into Western markets, it stood in stark contrast to the jewelry of its day.

Imagine if you will a piece of William Spratling displayed alongside any number of jewelry pieces made by designers like Coro, Trifari, or even Tiffany. His work had to have stood out, to have so dazzeled differently, that the average buyer of the time must of had to say to themselves, “Now here is something unique and wonderful.

To make elegant a wrist, add a Vintage Taxco Sterling Bracelet…


Mexican Silver 3 Panel Bracelet $275.00	F Pichardo Taxco Sterling Clasp Bracelet $150.00	Taxco Bracelet by MAA With Smokey Quartz $275.00

By far, the most collectible category of Taxco Sterling Silver jewelry is the bracelet, whether a cuff, clasp, or a bracelet with dangles or one made from links of chain, they’re easy to accessorize with today’s fashions. And I would like to add that they are still as unique today, as when they first came on the fashion scene 60 years ago.

R You Ready For Vintage Taxco Silver…?

Vintage Taxco Letter R by Plafina $75.00

Of course you are: My advice, if you don’t see what you are looking for here – Our Vintage Taxco Sterling Silver Jewelry Shopping Page, is to go to as many small antique stores, and out of the way regional auction houses as you can, also don’t forget to look for them at estate sales…they’re out there, and I am certain you will find what you’re looking for…

Good Luck!

Martin Codina

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Posted by Martin

Give Antiques and Collectibles Visitors What They Want

February 28, 2010

Or They Won’t Buy Your Antiques

It’s That Simple

Here’s The Big Web Secret: It ain’t personal; whether a visitor buys an antique or stays on your website is dependent on one thing and one thing only. Is your site useful to their search, to their objective for visiting your site in the first place. If not, they will leave, your bounce rate will remain high, and your Google Analytic’s will sink, and your site will tumble and fall through layer upon layer towards eventual mediocrity. And the biggest secret of all, is that the way your fortunes will fail, poised as they were on your ineffectual web strategies, won’t be personal.

Let Me Explain: It doesn’t matter how much money you’ve spent on your site, how fancy your logo is, how many hours you spent on your message. It only matters what the consumer of your little bit of PHP or HTML wants – that the information consumer, like the retail consumers of old, is always right. Yes they are, they are always right; what they want, how they want to see it, and how they will respond, is entirely in the hand that holds the mouse.

Please know that their surfing habits are just like your surfing habits, and like you, visitors to your site who do not either understand your sites navigation, or who do not resonate with your content will leave, and they will leave quickly.

And It Won’t Be Personal: The wind of their quick exit is impersonal. That’s just the way it is. They don’t know you, don’t care necessarily, and will only stay on your site if there is something in it for them. So give them something…

Websites and Antiques Have To Be Useful

It’s That Simple!

Antique Marketing Secret #1: In today’s economy it’s more true than in times of boom, that buyers tend to wear their practical shopping hats when shopping for antiques. Yeah they want items that look good, that are stylish, that have value, but more than ever what they buy has to provide a practical solution to something that is missing in their home.

Shoppers leave antique stores without buying, when the store they are visiting can not match their desire with anything useful to the utility of their search.

Websites Too, Have Secrets: Think of your website as the answers to questions – not the questions you pose, or the answers you found on a get rich quick SEO marketing site…the only questions that your site should answer, are the questions being posed by visitors to your site.

You see, your visitors are smarter than you about what they want to find on your website, they know what they want to find, and again, if they don’t find what they are looking for, they will leave quickly.

And It Won’t Be Personal: If you want people to stay, to enjoy what they read, then find out what they want to read. Every page on your website is like a test. This site for example has about 300 pages on it. Here in order of visitor preference are the top 5 most visited pages on this site:

When visitors get to these pages they tend to stay, they tend to read, and more importantly, they tend to take action, by either buying, or letting others know via various social networking platforms about this site. Here Are Mine: MY Twitter Profile – My Facebook Fan Page – My Stumbleupon

Visitors Stay On Websites When Given Something Of Value

It’s That Simple

Look At This Site: Notice the paucity of advertising, yes there is a bit here and there, but not much. My focus is clear: I want to give, and have given a lot of valuable Antiques and Collectibles Research Information away for free, as my gift of gratitude to the industry that has supported me for the last 14 years. I am not afraid that this gift of information about where and how to find an Estate Sales Professional will undermined me, to the contrary, I know that my Estate Sales Business has grown from this…I watch this happen everyday.

Your Antique Store or Website Can Do The Same: The Big Guys in the antiques business are slowly taking over, buying up URLs, setting up innumerable shopping sites, and slowly taking over the internet for searches related to antiques, collectibles, estate sales and so on. I describe this process here as Big Business Is Making A Web Mall Of The Antiques Business.

Take Control Of Local Antiques Searches: In the same way that you sweep and clean your store, and manage your store’s presentation, give some attention to the internet, to the way shoppers are looking for the kind of antiques you sell…never allow for them to find an antique on the internet – from some far away store or dealer, when they could find it down the street in your store.

Don’t let the big boys control your physical mall because they are more sophisticated about how to exploit and capture local search terms and present the answers to antiques and collectibles web queries on their websites.

Good Luck Out There…

Martin Codina