Estate Sales: 30 Day Diary Of An Estate Liquidator Day 7

…Each day for the next 30 days, I will write about my experiences as an Estate Sales Professional…

Day 7:

The most important thing any estate sales service provider can offer is their absolute commitment to compassion, research, and integrity.

It’s The Thinking Hour, 6:00am: Each morning I first visit and check in with my Ruby Lane Shop, My Local to San Francisco Estate Sales Company – Facebook and Twitter…it’s a new day and age out there…any Estate Liquidator who does not figure out the internet and how to effectively use social media is doomed…

Maybe 7:30am: Valetta my beautiful wife and oh so intelligent and savvy business partner has by now made her coffee and we both sit on the deck overlooking one of the marshes of San Rafael…we talk, as we do each morning, about almost everything…she is the best thing that has ever happened for me, and my company Fine Estate Sales and Estate Liquidation. Without her, both may have floundered. If you are an Estate Liquidator, remember to seek out some sort of partnership – it does not of course have to be with a wife or a husband, but it does help when you do not have to be alone with the bills, appointments, and phone calls…

The Clock Strikes 9:30am: So I have edited the photos for 12 or so listings…and now I am starting to list them – but the phone – that life line of any business, keeps ringing. This is wonderful and distracting at the same time. Oh and the emails…have to answer those too…request – “Hey can you look at this…” Are you available on such and such a date…” It’s a wonder I get anything done; but I do.

1:00pm: Time has gone by. Some of it was spent sitting on my San Rafael Deck watching these magnificent clouds pass by with their changing shapes highlighted and tinged by blue sky. But not now. Now I am in my office on wheels, my home away from home…going to see a potential client in San Francisco’s Japan Town.

This weekend they are going to have the 100th anniversary of The Cherry Blossom Festival – they’ve already posted more No Parking Signs in the neighborhood than a Hollywood Tabloid has Pseudo Movie Stars to take pictures of…

But I do Find Parking: I am met at the front door by my client, and we go upstairs to be met by her husband, who is the son of the decedent. The man who passed was a Master Staff Sargent, ruler of the base, nothing really happening there until he’d said Ok, and now gone…his little apartment – far from the many bases where he lived needed to be emptied… but as large as this guy had been in life, his apartment these many years later held very little that might interest estate sales high rollers…so as I always do, I gave this husband my respect, and left him and his wife with a strategy to empty the apartment…

Then I went To Lunch – 1:30pm: Since I am not far from Fillmore Street, I go to the newly relocated Citizen Cake, where I chomp down on a marvelous, and delicious Fried Chicken Cobb Sandwich…it had it all – first spread with egg salad, a few tender and juicy pieces of fried chicken breast – topped with avocado and sprinkled with apple wood smoked bacon bits, whoa! Spectacular!

Later In the Afternoon: At my home office desk, I list items and then the phone rings. It’s some woman who thinks our Do It Yourself Estate Liquidation Kit, will help her get into the Estate Sales Business, I inform her that, No It Won’t, I mean it might help, but a thin little book designed to help a hapless homeowner somewhere in America stage a little estate sale, won’t help establish a thriving and highly effective estate sales business…you would be surprised how many people call me to ask me how they too, can get in the business, and when I tell them that my fees are in the $2,000.00 range, I generally never hear back from them…Oh Well, I guess that means less competition…


All The Best To Each Of You,

Martin Codina

Where to Purchase Our Book "Liquidating an Estate"


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