Ignore Local SEO, and Your Estate Sales Business Will Falter

Oh No! I can’t Fail, I hired an Expert Web Guy…

What is local SEO: Your Local Estate Sales SEO can best be understood by entering the keyword “Estate Sales” into a browser search box along with the name of your city or geographical region. The results of that search can reasonably be described as the Local results particular to that city or geographical area. This will allow you to see how Google ranks your site in contrast to others.

Where is your site: Try this, open a browser, enter the keyword Estate Sales, add the name of the city or region you do business in and hit your enter or return key. If your site is not among the first 10 or so results, then the way your website, or its contents are constructed are not fully optimized.

The Majors Dominate Local Estate Sales Search Results

Who are the Majors: Estate Sales.net, Craigslist, Oodle, Yelp, and there are a few others.

Why you should care: There is only one reason to care about this: Business, your business, the way new clients might find you, is minimized and marginalized, or it will seem to be non-existent to those who use the web to find their local contacts.

Take Back Your SEO Turf, after all, It’s Yours

Who Controls Your Website: If you are not actively engaged with your site, if you do not have access to it, or do not personally know how to upload content to your site, then because your competition does, you will falter. If you think about your site like once or twice a month, and are unaware that the Majors, and even some of your bigger local competitors think about their sites everyday, then you will falter, and may even fail.

Oh my! What ever will you do: Read, read, read about SEO, and then and only then consult with the right people. Study the Majors, and your local competition. Learn how to upload content to your website.

Why ever would you take the time to improve your SEO…

…because it will both save, and make you money…

Delegating this to others: I would only recommend delegating this very important task to others after you yourself have done the research necessary to fully understand what I have written above. No one understands you, and your message better than you. After you have taken the time to compose your message, have learned how to post content to your website, and have at least a working knowledge of SEO, then I think it is reasonable to hire a web person to improve your SEO.

But I don’t Have Time: Here are three questions – 1. Do you have time to wait for your phone to ring? 2. Do you have time to watch others succeed? 3. Do you have time to waste hoping to be noticed? If you do not have the time to do any of these three things, then you’ll have to learn to make time for learning about SEO, and how it will substantially improve your business.

Martin, Why Should I Listen to You About SEO?

Take a look at these three sites: San Francisco Estate Sales (Fine Estate Liquidation, Inc.), The Do It Yourself Estate Sales Guide, and of course the site you are currently on – Fine Estate Sales Blog, chock full of articles and post, many of which rank on the first page of various Google searches. Here’s a link to our Article Archive. I wrote and created these sites! And I wrote and created them as a 52 year old guy, who four years ago didn’t even type, never mind that I was also at the time completely ignorant about computers…If I can do it, so can you.

Prepare Yourself For 2010: From late December 2009 to the end of January 2010 I will work with up to 10 different Estate Liquidators. Estate Liquidators who want to extend themselves, who want to succeed, who are not afraid to be the Estate Sales Leaders in their local cities or regions.

But I Have Conditions, Luckily There Are Only 3 of Them

  1. You have to be prepared to change.
  2. You must call me at least once a week.
  3. You are willing to learn to navigate the admin portion of your site.

This is going to cost money, a fair bit of money…

How Much: I don’t know how much I will charge each of the Estate Liquidators I will work with until I see their sites. Some sites will have simple changes to implement, while others will be more difficult to implement changes on. So each site I work with will be treated as a project, and I will generate a project cost projection for each of them.

Here’s a Cost Range: $1,500.00 to $5,000.00

Is That a Scary Number?

Of Course It Is: But is it as scary as doing nothing? Is it as scary as watching the majors gobble up your local SEO? Is it as scary as waiting, and watching, or expecting a miracle to bring people to your site?

Inaction is the same as: Capitulation; is the same as folding at a card table because the stakes are misunderstood, is the same as agreeing to the success of others at the expense of your own businesses survival.

When you are ready, send me an email or give me a call…

Martin Codina
CEO Fine Estate Sales and Estate Liquidation, Inc.

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5 thoughts on “Ignore Local SEO, and Your Estate Sales Business Will Falter

  1. I agree completely about website owners having control of their site. I paid third-party webmasters a small fortune before deciding to go it alone. Had your services been offered to me two years ago, I would have taken you up on it. For now, let me offer a word of advice to those considering your offer: DO IT. You’ll be glad you did.

  2. Toma – Thanks for your compliment.

    Wayne – Control is everything – not having a working knowledge of the inner workings of a website cost business owners many thousands of dollars both in cash spent, as well as missed opportunities…

    Sue – Thanks Sue, as someone with your savvy knows – there’s the easy way and then there’s the hard way…

    Both Sue and Wayne – To date no one has taken me up on my offer. Strange ain’t it?

    I am a web person who has actually pulled it off. By that I mean, I created this site from scratch, learned all that I needed to learn and went from nowhere to now having this site ranked in the top 1% of all websites…

    And I am willing to share, for a fee of course, how I did it….with the industry that I love – Estate Sales and Estate Liquidation…


  3. As with most things, to excel requires effort and dedication ~ Your site is a great example of this Martin.
    Getting “it” usually takes time and/or money and if you’re not willing to put that much into it then don’t expect to get much out of it.
    Still, people do… (?)

    All the best to you Martin.

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